Insightlift

Branding, UI design, SaaS
2 days
Project Overview
As take a home assignment for a recent interview I made I was tasked with the design and exploration of new UI concepts for a SaaS brand marketing platform. I designed the logo, typography, color guide and ui examples.
The design concept emphasizes simplicity, ease of use, and visual clarity, in an elegant and modern key.
My Contributions
As the sole designer I carried out the whole end to end brand design process.
Logo Design
For the logo, I chose an upward pointing arrow to symbolize growth and progress, with a shadow made of small dots representing data points.
Color Palette
To convey trustworthiness and professionalism, I created a color palette using shades of blue, gray and honeydew,  all light tones used to leverage subtle contrasts that foster curiosity.
As special colors I choose high contrasting tones that can easily catch the user's attention.
Typography
I choose a light, elegant sans serif font that would suit both mobile and web applications. Keeping in mind to prioritize clarity and readability while exploring a solution that has some interesting glyphs but doesn't penalize accessibility.
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Designed with 🖤 by me
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